Anna Giandomenico — Senior Art Director

sloggi men fall 2013

The task was to develope a full 360 degree campaign for a sloggi men product
hat stays fresh for a long time due to silver ion technology.

You can’t stop an sloggi Active Silver +

Conceptualized and directed this sloggi men fall seasonal ATL campaign
including lifestyle photography, packaging , sales folder and in store movie.

Photography: Sonja Müller
Art Buying: Anna Tömp

Forsloggi men RoleConcept / Art Direction / Graphic Design / Logo Development
DateAW 2013